Levitra

It was first reported in trade magazine Advertising Age.

"We are getting out of the category," said spokesman Brian McCarthy.

"As a whole, it has become more aggressive and is heading in a direction we weren't comfortable with." McCarthy stressed that the two parted amicably and the drug, co-marketed here by Schering Plough(SGP)and GlaxoSmithKline(GSK), is still welcome to advertise on football programming - up to and including its own network and Website.

With the exception of gambling companies or destinations like Las Vegas, which are forbidden by contract from buying time during NFL games, the league leaves advertising decisions to the networks.

A spokesman for Schering said that the deal was not renewed by mutual agreement and noted that ads for The NFL is one of the most coveted and expensive sponsorships around.

Ad Age valued the "Y...

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