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Makers of drugs for impotence tone down ads

..."This is a heartening trend and speaks to a truth we all know," said Kelly Simmons, creative director of Bubble, an agency in Philadelphia, "that women and children are big consumers of football, not just 50- and 60-year-old men." Current commercials for Instead, they discuss erectile dysfunction and mention the names of the manufacturers, which frees them from the requirement to recite disclaimers about side effects, including the possibility of vision impairment.

The Executives at Lilly Icos considered joining brand team leader for Cialis at Lilly Icos.

"But what patients and their partners are telling us is that they want to continue to hear the facts, the benefits, about Cialis," Beebe said, particularly that its effects can last up to 36 hours.

That difference from Cialis accounts for about 25 percent of prescript...

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