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ADVERTISEMENT Some of Advertising guidelines adopted by the drug companies last year said such ads should be targeted to avoid audiences that were not appropriate for the message.

McCarthy said the NFL wouldn't seek another sponsor from the erectile dysfunction category, although the companies could still advertise the drugs during games.

The mutual decision to end the NFL relationship comes a month after and GlaxoSmithKline, launched an educational campaign to raise awareness of erectile dysfunction that doesn't mention the drug by name.

Instead of the sexually suggestive themes of earlier branded campaigns, these ads are a dry, medical discussion of how high blood pressure, high cholesterol and diabetes can lead to erectile dysfunction.

Schering-Plough spokesman Matthew Scampoli declined to address McCarthy's comments about Read more...