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NFL Nixes ED Sponsors, Not Ads

...The league has decided not to renew its sponsorship deal with A sponsorship is where the advertiser gets to use the NFL logo in ads, promos and contests.

The NFL does not control the ads in its broadcast partners, says spokesman Brian McCarthy, with the exception of gambling ads, which it prohibits.

McCarthy says the decision on ED sponsorship stemmed from a change in the focus of the advertising over the past three years.

When the But the category over the course of the last three years into more of a lifestyle and performance direction that we were not comfortable with." McCarthy says the league has not seen the Super Bowl ads from its sponsors-which the league does review since its logo goes on them-but does not anticipate any problems with any of those.Last year, Anheuser-Busch voluntarily withdrew a spot making fun of the Janet Jackson incident after voluntarily reviewing it with the league beforehand.Fox last year pulled the second airing of a suggestive Super Bowl spot for domain-registration company GoDaddy.com, although NFL executives also registered their concern with the spot following its initial...

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