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...Brian McCarthy, an NFL spokesman, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue." The change in advertising strategy made the NFL uncomfortable, McCarthy said.

Some of Advertising guidelines adopted by the drug companies last year say DTC ads should be targeted to avoid audiences that are not appropriate for the message, a move widely viewed as an attempt to limit children's exposure to erectile dysfunction commercials.

McCarthy said the NFL wouldn't seek another sponsor from the erectile dysfunction category, although the companies could still advertise the drugs during games.

Taylor fined for spitting ASHBURN, Va.

- Washington Redskins safety Sean Taylor was fined $17,000 yesterday by the NFL for spitting in the face of Tampa Bay Buccaneers running back Michael Pittman.

Taylor was ejected and penalized for unsportsmanlike conduct for spitting at Pittman in the third quarter of Saturday's playoff game.

The offense was considered so egregious that Pittman wasn't penalized for slapping Taylor in the helmet in retaliation.

Taylor es...

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