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Ads for erectile drug Levitra less racy now

...A few years back, marketers, Kenilworth-based Schering-Plough and GlaxoSmithKline, memorably used the image of a handsome and grinning middle-aged man tossing a football through a tire to not-so-subtly suggest that Then last year, the U.S.

Food and Drug Administration ordered the withdrawal of a The ad seemingly suggested that relationships might improve if men used Finally, the National Football League, citing concerns for the often-suggestive content of impotency drug ads, recently said that it will not renew its sponsorship contract with the makers of The new It attempts to attract new customers by linking erectile dysfunction to diabetes, high blood pressure and high cholesterol.

"This is certainly a new direction for us," said Schering spokesman Matthew Scampoli.

"It's more of an educational approach." In animated ads that began running last month, an average-looking cartoon fellow dressed in pajamas is he...

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