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... With the heat being turned on, impotence drug manufacturers have also started giving more emphasis to the presence of doctors in their communication.

More importantly, however, manufacturers have voluntarily shifted their campaigns to programmes where 90% or more of the audience is adult — up from a previous minimum of 80%.

This essentially means that commercials for brands like Cialis and Viagra will no longer appear during Super Bowl, where children make up 10% to 15% of the audience.

Incidentally, complaints against these ads — and the drugs they promoted — increased after Cialis and Continued...1 Sitemap ...

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