Levitra

Other than the ads had become, well, a little too personal.

"When we began [sponsorship in] the category, it was a men's health issue," an unnamed NFL executive was quoted telling Advertising Age magazine recently.

"The marketing and advertising took a different direction in the entire category." Well...

yeah, it did.

Soon though, and I suspect after sales grew limp, the content altered.

The medical tone of the ads gave way to a more "Austin Powers" feel.

Studies and statistics were replaced by a "Yeah, bab-eee" mentality.

Instead of "Tackling Men's Health," the tone became more about exercising men's health.

And exercising.

And exercising.

Makes me want to take a nap just writing that.

Alas, there is no rest for the weary, especially when the weariness comes from staving off the constant barrage of sexual imagery out there.

Once spoken of in hushed terms - if at all - ED is now a topic blasted over the airwaves and advertised frankly in print media as well.

Driving with my two sons the other day, I had to turn the radio off when an ED ad came on, so explicit was its message.

About a year back, while speaking to a fifth-grade class about the newspaper industry, I attempted to explain the concep...

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