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Discrepancies Popping Up Over Cialis Web Site

...Another blog, Envisioning 2.0, said this: “It turns out that the Cialis blog is not endorsed by the powers that be at Lilly ICOS, according to Lilly spokesperson Kindra Strupp.” Lilly repeated that denial Thursday.

"It is not an official site by Lilly or ICOS," Strupp told Brandweek.

John Mack, however, on Wednesday had poured scorn on Lilly's denial, noting that the blog carries the Cialis logo and attributes its authorship to “Cialis.” The blog was previously mentioned in passing in a prior Pharma Marketing Blog post and in an October 2004 item in Pharmaceutical Executive magazine, which described the blog as belonging to Lilly, without attribution.

Mack on Wednesday wrote that Lilly was being hypocritical.

“So, either Lilly ICOS is lying or they are inept or they are not taking responsibility for proactively fixing the problem” of unauthorized use of their logo, he wrote.

Links: Cialis Blog:Cialisblog.com Pharma Marketing Blog:http://pharmamkting.blogspot.com/ Envisioning 2.0:http://fardj.prblogs.org/ -Jim Edwards SAVE REPRINTS SUBSCRIBE TO BRANDWEEK » AUTOS Chrysler Announces More Staff Changes Mercedes Launches 2007 ‘S’ Class in TV, Print, Online Hitting the Skids: GM Posts $4.8 Billion Quarterly L...

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