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Unexpected names to appear in unexpected ads include: Kermit the Frog, showing off Ford's Escape Hybrid SUV; and Richard Dean Anderson, going all MacGyver for MasterCard.

Hollywood movies to get a super push via a Super Bowl ad include: Tom Cruise's Mission: Impossible III; Anthony Hopkins' The World's Fastest Indian; and the unsinkable Poseidon Adventure.

Contrary to conventional wisdom, only 7 percent of adult U.S.

viewers watch the Super Bowl for the commercials, a 2005 survey by Eisner Communications found.

For those who are devoted to the commercials, digital cable's NFL Network will run 30 minutes worth of Super Bowl spots uninterrupted by football on Monday, beginning at noon ET.

ALTERNATIVES Listen to the big game in Russian on Sirius Satellite Radio.

Also available on channels in handy Mandarin Chinese, Japanese, Danish, French, and for old-time's sake, English and Spanish.

Watch the Goo Goo Dolls and Nickelback headline The Pepsi Smash Super Bowl Bash, airing Saturday night on VH1.

In a pair of non-televised concerts, Snoop Dogg and 3 Doors Down will fill Tiger Stadium on Friday and Saturday, respectively, at Bud ...

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