Levitra

- Japan and the United States-countries with similar per capita levels of industrialization and health care expenditure-differ in ED products sales by roughly one order of magnitude.

The high discrepancy in sales per eligible male prompts questions about whether ED therapeutics have been oversold to U.S.

patients or undersold to Japanese patients.

Although there is a little doubt that the DTC advertising channel helped ramp up sales of Pfizer's Viagra in the United States (DTC efforts are forbidden in Japan), there is no reason to believe that the market in Japan has reached a ceiling.

- Both standard and mobile aspects of the Japanese-language Internet hold unexplored potential for marketing ED medications in Japan.

For a considerable proportion of Internet users in Japan, mobile phones represent the only way to reach the Internet.

Because it accommodates the Japanese public both technologically and psychologically, future marketing efforts for controversial indications like ED might do well to employ the mobile mode.

Topics Covered - Introduction - Overview of the Japanese Erectile Dysfunction Market - A Closer Look at Current and Emerging ED Drugs and Competitors - Factors Affecting Marketing of ED Drugs in Japan - Advertisement of ED Medicines - Lessons Learned from ED Marketing - Outlook Companies mentioned in this report include...

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