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Media musings: Super Bowl ads skip offense

...That meant we didn't have to see Mike Ditka screaming at us to "get back into the game" (let alone having to imagine Da Coach "in the game"), or see another middle-aged man with a mysterious smile walk into the room.Speaking of "The Ad That Wasn't There," the most infamous ad from Super Bowl XL may have been one that was allegedly banned by ABC for eight reasons.

It's viewable on Ifilm.com and has elements that include George W.

Bush, an old man in a thong and a shot of really bad toenail fungus.

ABC said all three images were among the eight offensive ones, although, to my disappointment, the network did not rank them from most offensive to least.Anyway, it was a pretty clever idea: Make an ad so offensive that the network refused to show it, get a lot of free media attention and you get to keep the $2.5 million ABC would have charged you to show it. Unilever Dove's Campaign for Real Beauty ad had Cyndi Lauper singing "True Colors" in the background. That's right, $2.5 million.

That's a lot of money to spend telling people that Pepsi is "brown and bubbly," as if you couldn't tell just by looking at it.

Maybe the Emerald Nuts people should have advertised their product as "brown and sort of oval-shaped" in their ad.But advertising is a craft, if not quite an art, and a few of the ads shown Sunday proved to be well-crafted indeed.

Here's a rundown of both my favorites and least favorites:• Best in show: Spri...

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