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Acrux's Igor Gonda and Nina Wilkins Join Experts on Pain and ...

...Approximately 13 million men in the U.S.

today experience testosterone deficiency and researchers are now also investigating new treatments for women's arousal and desire.

Acrux is at the forefront of this exciting and growing area, with three women's health products and one men's health product in development using the company's transdermal delivery system.

"Our vision is that Acrux's once-a-day skin sprays will become a familiar and preferred means of treatment for women throughout their lives," said Wilkins.

"Our contraceptive, our treatment for decreased libido and our treatment for menopausal symptoms are all in clinical development, with the first product nearing completion of Phase 3 in the USA.

We are also developing a novel patient-friendly lotion for men faced with testosterone deficiency." Acrux's transdermal drug delivery system consists of three proprietary components: - MDTS(R) applicator-a small, hand-held, easy-to-use applicator that is designed to provide an easy and convenient means to deliver a preset dose of a therapeutic drug onto the skin - ACROSS(R) penetration enhancers-commonly used safe, non-irritating materials, with properties that enable transport of the drug through the skin.

- Patchless Patch(R)-the drug delivery method itself, whereby a fast-drying formulation forms an invisible reservoir of the drug and enhancer in the outer l...

Media musings: Super Bowl ads skip offense

...That meant we didn't have to see Mike Ditka screaming at us to "get back into the game" (let alone having to imagine Da Coach "in the game"), or see another middle-aged man with a mysterious smile walk into the room.Speaking of "The Ad That Wasn't There," the most infamous ad from Super Bowl XL may have been one that was allegedly banned by ABC for eight reasons.

It's viewable on Ifilm.com and has elements that include George W.

Bush, an old man in a thong and a shot of really bad toenail fungus.

ABC said all three images were among the eight offensive ones, although, to my disappointment, the network did not rank them from most offensive to least.Anyway, it was a pretty clever idea: Make an ad so offensive that the network refused to show it, get a lot of free media attention and you get to keep the $2.5 million ABC would have charged you to show it. Unilever Dove's Campaign for Real Beauty ad had Cyndi Lauper singing "True Colors" in the background. That's right, $2.5 million.

That's a lot of money to spend telling people that Pepsi is "brown and bubbly," as if you couldn't tell just by looking at it.

Maybe the Emerald Nuts people should have advertised their product as "brown and sort of oval-shaped" in their ad.But advertising is a craft, if not quite an art, and a few of the ads shown Sunday proved to be well-crafted indeed.

Here's a rundown of both my favorites and least favorites:• Best in show: Spri...

So Many Pills, So Little Clarity

... So Many Pills, So Little Clarity - The New York Times NYTimes: Home - Site Index - Archive - Help THE CONSUMER So Many Pills, So Little Clarity By MARY DUENWALD Published: February 7, 2006 For many consumers, the best sources of written information about drugs are reference books and online guides written for lay readers.

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