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Pataki aims to save $1.3B on health care

...The proposal would allow the drugs to be prescribed for other types of medical ailments.State health officials estimate there are more than 60,000 New Yorkers receiving erectile dysfunction drugs under Medicaid.

Cutting coverage for such drugs would save the state $14.9 million next year, said Budget Director John Cape.Also under the plan, Medicaid reimbursements to hospitals and nursing homes would no longer be tied to inflation, saving the state more than $306 million.

The Legislature rejected a similar proposal last year."It's another in a series of assaults on New York's hospitals and nursing homes," said Bill Van Slyke, spokesman for the Healthcare Association of New York State.

The advocacy group, which represents virtually all hospitals and nursing homes in the state, estimates Pataki's proposals could cost the industry up to $1 billion."We're holding our breath to see the details of whatever might be in store for health-care providers," Van Slyke said.

"For some facilities, they may be holding their last breath."The Pataki plan also increases emergency room co-payments from $3 to $25 for low-income New Yorkers covered by Family Health Plus, unless the visit is a proven emergency.

At the same time, there will be no increase in the state fund used to reimburse hospitals for treating people who cannot pay, which is now $840 million.Providers said Pataki's actions would hurt services in an already woefully underfunded system.

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NY Mayor declares Jan 10 BBDO day

...In addition, BBDO was confirmed as a P&G roster agency following the company's purchase of Gillette.

Adweek described the year as "nothing short of spectacular."BBDO also experienced a cultural transformation proving, in the words of Ad Age, "it has the stuff to execute keen insights over multiple platforms - all with the agility of a small shop." The agency posted its best performance in history at this year's Cannes International Advertising Festival, winning a total of 37 Lions; and 21 different BBDO agencies around the world were named "Agency of the Year" in their respective markets, including Almap BBDO in Brazil, which was named the most awarded agency in the world for the second year in a row according to The Gunn Report.In proclaiming January 10 as "BBDO Day," in New York City, Mayor Bloomberg wrote, "I am proud to extend my congratulations to every one of BBDO's 17,000 employees working in 286 offices worldwide ...

For more than a century, BBDO has worked diligently to keep our city economically and culturally dynamic.

New York City joins the advertising industry in honoring BBDO as agency of the year."This marks the third time since 2000 that BBDO has been named "Agency of the Year" in its industry.

In January 2001, Ad Age named BBDO its "Global Agency Network." The following year, BBDO won this award again, as it was named "Global Agency of the Year" by both Ad Age and Adweek magazines.

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Erectile dysfunction drugs lift sales in Tijuana

...In interviews with pharmacists from a dozen pharmacies located in the La Linea area of Tijuana, the entry point for people entering Mexico through the San Ysidro border crossing, pharmacists consistently ranked erectile dysfunction drugs as either their top or second-best sellers.

The drugs were mentioned in the top three by eleven out of the twelve pharmacists interviewed.

Only Discount Pharmacy, situated along the Viva Tijuana open-air mall, omitted erectile dysfunction drugs from its top three sellers.

The Viva Tijuana mall is a main thoroughfare for tourists walking from the border to the Avenida Revolućion.

Tijuana's Neoline (otherwise known as Zoloft) Antibiotics, and Amoxycillin in particular, ranked second overall.

Three drugs, Propicia, Vicodin, and Retin-A, occupied third place.

Other drugs mentioned in the survey included anabolic steroids, oxy-contin, Propicia, Prilosec, Z-Pack, and Ultram.

None of the pharmacists interviewed included anti-depressants among their top selling drugs to foreigners.

“The price of anti-depressants here isn’t much different,” commented one pharmacist, who requested anonymity.

“Not many people buy them down here.” The informal survey was confined to two hundred yards from the San Ysidro border crossing and included pharmacies on the busy Via Amistad, along the Viva Tijuana esplanade, and in adjacent areas.

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