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Phillips meets with Pack

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NFL DROPS ERECTILE DRUG DEALS

...ED drugs had been looked at a growing category with upwards of $200million or more spent in advertising.

Congressmen, regulators and critics complained about ED advertising during the Super Bowl, something the NFL calls 'family' programming.

David Smith David.Smith@sportbusiness.com Source: ©sportbusiness.com Email to a colleague

NFL, Levitra deal goes soft

...'s ads had been criticized for their racy content, along with other ads for erectile dysfunction, adding to the backlash against direct-to-consumer pharmaceutical advertising.

Guidelines adopted by the drug companies last year say direct-to-consumer ads should be targeted to avoid audiences that are not appropriate for the message, a move widely viewed as limiting children's exposure to them.

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