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Sports Beat

...NFL spokesman Brian McCarthy told Bloomberg News the advertising has shifted "from men's health to a performance, lifestyle issue." Though they'll no longer be official NFL sponsors, SOUNDING OFF ON ESPN It seems safe to say Phil Mushnick of the New York Post is not a fan of ESPN's football coverage: "It's the greatest incongruity in modern mass media.

ESPN, dedicated to covering sports, butchers every sport, almost every time.

"The anticipation of Saturday's Redskins-Bucs on ABC was tempered by a grim trade-off: It would be an ESPN production.

We'd be forced to focus on the game through an audio-visual kaleidoscope.

Trapped, like lab rats, in a sensory-deprivation chamber.

"We knew that ESPN would make it loud, louder, hysterical, breathless - then back to loud.

We'd repeatedly be told, 'I spoke to him before the game' - and still not be left any wiser.

...

"In 'Hollerin' Mike' Patrick, 'Knee-Jerk Joe' Theismann and 'Let Me Tell You What Just Happened' Paul Maguire, ESPN, all-sports network, assembled and sustained one of the most intolerable teams in TV history." SOME THERAPY Officials in Santa Cruz, Calif., figure if you're in good enough shape to run a marathon, you can probably drive a bus.

So they arrested 57-year-old Johnny Chavarria after discovering he completed the Big Sur marathon while receiving t...

For Impotence Drugs, Less Wink-Wink

..."This is a heartening trend and speaks to a truth we all know," said Kelly Simmons, creative director of Bubble, an agency in Philadelphia, "that women and children are big consumers of football, not just 50- and 60-year-old men." Current commercials for Instead, they discuss erectile dysfunction and mention the names of the manufacturers, which frees them from the requirement to recite disclaimers about side effects, including the possibility of vision impairment.

The Executives at Lilly Icos considered joining "But what patients and their partners are telling us is that they want to continue to hear the facts, the benefits, about Cialis," Mr.

Beebe said, particularly that its effects can last up to 36 hours.That difference from

NFL and marketers of ED drug Levitra part ways

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