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Makers of drugs for impotence tone down ads

..."This is a heartening trend and speaks to a truth we all know," said Kelly Simmons, creative director of Bubble, an agency in Philadelphia, "that women and children are big consumers of football, not just 50- and 60-year-old men." Current commercials for Instead, they discuss erectile dysfunction and mention the names of the manufacturers, which frees them from the requirement to recite disclaimers about side effects, including the possibility of vision impairment.

The Executives at Lilly Icos considered joining brand team leader for Cialis at Lilly Icos.

"But what patients and their partners are telling us is that they want to continue to hear the facts, the benefits, about Cialis," Beebe said, particularly that its effects can last up to 36 hours.

That difference from Cialis accounts for about 25 percent of prescript...

Levitra’s NFL sponsorship will lapse in month

...’s U.S.

marketers, Schering-Plough Co...

Anyone for Fun 'n' games: 1/10/06

...But the relationship will peter out in March.

The NFL and Brian McCarthy, a spokesman for the politically correct NFL, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue." The change in advertising strategy made the NFL uncomfortable, McCarthy said.

McCarthy said the NFL wouldn't seek another sponsor from the erectile dysfunction category, although the companies could still advertise the drugs during games.

Make-up call: New York Giants coach Tom Coughlin and running back Tiki Barber appear to have resolved their differences over remarks Barber made following Sunday's NFC wild-card game loss to Carolina.

Barber said after the game that the Giants were outcoached by Carolina's John Fox.

Coughlin was clearly displeased with the comments, and expressed that yesterday after taking the unusual step of calling Barber in to look at game films of the 23-0 loss.

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