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NFL and marketers of drug Levitra part ways

...January 9, 2006 NEW YORK – The National Football League and the marketers of erectile dysfunction drug Brian McCarthy, an NFL spokesman, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue." The change in advertising strategy made the NFL uncomfortable, McCarthy said.

Some of Advertising guidelines adopted by the drug companies la...

NFL, Levitra Agree To Pull Out Over Agreement

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About Us Station Info Jobs Contact Us Our Partners CBSnews.com CBS.com Top News Jan 9, 2006 2:05 pm US/Pacific NFL, Brian McCarthy, an NFL spokesman, said the league chose to end the relationship because "...

NFL, marketers of erectile dysfunction drug part ways

...Brian McCarthy, an NFL spokesman, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue." The change in advertising strategy made the NFL uncomfortable, McCarthy said.

Some of Advertising guidelines adopted by the drug companies last year say DTC ads should be targeted to avoid audiences that are not appropriate for the message, a move widely viewed as an attempt to limit children's exposure to erectile dysfunction commercials.

McCarthy said the NFL wouldn't seek another sponsor from the erectile dysfunction category, although the companies could still advertise the drugs during games.

The mutual decision to end the relationship with the NFL comes a month after and GlaxoSmithKline PLC, launched a new educational campaign to raise awareness of erectile dysfunction which doesn't mention the drug by name.

Instead of the sexually suggestive themes of earlier branded campaigns, these ads are a dry, medical discussion of how high blood pressure, high cholesterol and diabetes can lead to erectile dysfunction.

Schering-Plough spokesman Matthew Scampoli declined to address McCarth...

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