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NFL, Levitra Marketers Set to Part Ways

...Advertising guidelines adopted by the drug companies last year say DTC ads should be targeted to avoid audiences that are not appropriate for the message, a move widely viewed as an attempt to limit children's exposure to erectile dysfunction commercials.McCarthy said the NFL wouldn't seek another sponsor from the erectile dysfunction category, although the companies could still advertise the drugs during games.The mutual decision to end the relationship with the NFL comes a month after and GlaxoSmithKline PLC, launched a new educational campaign to raise awareness of erectile dysfunction that doesn't mention the drug by name.

Instead of the sexually suggestive themes of earlier branded campaigns, these ads are a dry, medical discussion of h...

NFL ends deal with erectile dysfunction drug Levitra

...9, 2006CBS SportsLine.com wire reports NEW YORK - The National Football League and the marketers of erectile dysfunction drug Advertisement Brain McCarthy, an NFL spokesman, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue." The change in advertising strategy made the NFL uncomfortable, McCarthy said.

Some of Advertising guidelines adopted by the drug companies last year say DTC ads should be targeted to avoid audiences that are not appropriate for the message, a move widely viewed as an attempt to limit children's exposure to erectile dysfunction commercials.

McCarthy said the NFL wouldn't seek another sponsor from the erectile dysfunction category, although the companies could still advertise the drugs during games.

The mutual decision to end the relationship with the NFL comes a month after and GlaxoSmithKline PLC, launched a new educational campaign to raise awareness of erectile dysfunction that doesn't mention the drug by name.

Instead of the sexually suggestive themes of earlier branded campaigns, these ads are a dry, medi...

NFL Goes Soft On Erectile Drug Deals

... Withdrawing the category won't prevent drug companies from advertising erectile dysfunction drugs on TV-but surely will slow down those revenues, says one analyst.

Typically, big sports sponsorship deals push advertisers to also make major TV advertising deals.

ED drugs had been looked at a growing category with upwards of $200 million or more spent in advertising.

ED brands made a major impact with TV ad revenues-and especially in the 2004 Super Bowl, where Janet Jackson's breast was mistakenly revealed.

In addition to the outcry over Jackson's stunt, Congressmen, regulators, and critics complained about ED advertising, during the Super Bowl game-a game that NFL now calls 'family' programming.

Initially marketed as products that correct medical problems, more recently, ED drugs have been marketed for sexual and lifestyle performance.

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